Hit It Rich! Casino Slots

Hit It Rich! Casino Slots is a free-to-play social casino game from Zynga, built around slot machines themed on licensed entertainment properties. It launched on Facebook on 13 July 2013, reached iOS that December and Android in May 2014, and still runs in a desktop browser at hititrich.com.

The licensing is the selling point. Where most social casinos invent their themes, Hit It Rich runs machines based on The Wizard of Oz, Game of Thrones and The Price Is Right alongside Zynga originals. If you want to play a slot actually themed on a show or film you know, this is one of the few places to do it.

The game was originally built by Spooky Cool Labs, a studio Zynga acquired in June 2013 specifically to make social casino games. Zynga itself was bought by Take-Two Interactive in May 2022 for around $12.7 billion, so Hit It Rich now sits inside the same company as Grand Theft Auto, several steps up the chain.

Around the machines sits an unusually large set of systems: a Rich Pass with daily challenges, Collections events, a Lucky Pet you feed for perks, and a Weekly Race with competitive divisions. Coins are virtual, cannot be withdrawn, and have no value outside the game.

You wager coins on machines, and wagering earns experience. Experience raises your level, and levels unlock higher machines with larger betting limits. That progression is the spine of the game, and it is also where its main criticism comes from, since higher machines mean higher minimum bets.

Rich Pass

A daily challenge system with a free track and a paid Rich Pass Gold subscription. The free tier pays coins for completing daily challenges, and it is one of the more dependable free income sources in the game.

Lucky Pet

A virtual pet fed with Treats earned during play. Feeding it activates perks, including multipliers on your hourly bonus. It is worth understanding rather than ignoring, because the perks compound with the bonuses you were collecting anyway.

The Weekly Race and Bingo Club

The Weekly Race is a leaderboard competition organised into divisions, reported as Silver, Gold and Elite tiers, where higher divisions pay more but require a higher race score to hold. Bingo Club runs alongside it as a second ongoing competitive event.

There is a catch here worth flagging before you invest in it. Players report that minimum bets for the daily race games have climbed to 1.5 billion coins and beyond, which effectively locks lower-balance players out of the competitive content entirely.

Collections

Limited-time card-collecting events, where completing a set pays large coin and trophy rewards. Like the Star Album systems in other games, these pay you for time spent rather than for winning spins.

The free coin structure here is broad, and Zynga's reward links are unusually generous when they land.

• Hourly bonus: A bonus wheel every hour, and one of the faster refresh rates in the genre. The Lucky Pet's perks can multiply it.
• Daily bonus: A larger single collection once a day.
• Weekly bonus: Additional coins for weekly login streaks, on top of the daily.
• Reward links: Zynga posts these on its official channels. They range widely, commonly from 1 million up to 100 million coins or more, and each works once per account.
• Rich Pass free tier: Daily challenges paying coins without the paid subscription.
• Friend gifts: Facebook-connected players can send and receive coins and spins daily, up to a limit.
• Collections and events: Completing a Collections set pays large coin and trophy rewards.
• Weekly Race and Bingo Club: Coin prizes for finishing well, subject to the high minimum bets noted above.
• Rewarded video ads: Optional ads for coins, though the implementation varies by platform and region.

Taken together, players report accumulating anywhere from 500,000 to well over 10 million coins a day from bonuses alone, depending on level and which systems they use. Against machines whose minimum bets run into the billions at the top end, that is the tension this game lives with.

Hit It Rich has both, and they are different things. Getting them mixed up is the usual reason people think something is broken.

Reward links

These are one-tap bonus links published by Zynga through its official channels. Tapping one opens the game and credits coins automatically. They are the everyday route, they typically expire within 24 to 72 hours, and each can be claimed once per account.

Promo codes

These are alphanumeric codes entered manually through the game's Redeem Code menu, reached from Settings or the Coin Store. They are considerably rarer than links, usually tied to special events, and when they do appear they can be worth far more, with reported rewards running from 5 million to 500 million coins along with Treats or Rich Pass points.

Because codes are rare and event-tied, there is usually nothing to redeem. We do not list codes we cannot verify as active, and a public list of Hit It Rich codes is almost always a list of expired ones.

One thing that does not exist: a referral programme. Zynga has no invite-a-friend reward here. Facebook friends can gift each other coins and spins daily, which is a different and more limited thing.

Zynga sells coin packages and the Rich Pass Gold subscription, with prices varying by platform and region.

There is one monetisation mechanic here that is worth knowing about because it is unusual in this category: VIP Sweepstakes. Zynga has run periodic promotions where buying coin packages earns entries into a real sweepstakes with prizes. A November 2025 example gave 20 entries for purchases in the $19.99 to $24.98 range.

That is a genuine difference from a plain coin purchase, and it is worth being clear-eyed about: it attaches a real-world prize draw to spending money in a game that otherwise has no cash element at all. It does not make the game gambling, but it is a stronger purchase incentive than most social casinos use.

Zynga publishes no return-to-player figures, hit rates or jackpot odds for any machine in the game.

The ratings split noticeably by platform: 4.6 on the App Store across roughly 519,000 ratings, against 4.3 on Google Play across around 513,000. Roughly 70 to 75 percent of ratings are four or five stars.

The praise is consistent: machine variety, the quality of the graphics and sound, and the licensed themes you cannot get elsewhere. The Facebook gifting is well liked too.

The complaints have a specific character that separates them from the usual grumbling. The loudest is that rewards have shrunk over time; long-term players say the game is measurably less generous than it was, which is a different claim from saying it is rigged. The second is those escalating minimum bets, with the daily race games cited as having moved beyond what a free player can reach. The third is technical: freezing, reel glitches and lost progress come up often enough on Android in particular to be a real pattern rather than isolated bad luck.

One reviewer's advice, quoted approvingly by others, is probably the most useful thing anyone has said about this game: play with lower bets until you build up. Given the bet inflation at the top, that is not just a platitude here.

No. Coins are virtual, non-redeemable, and cannot be withdrawn or exchanged. No real money can be won from playing.

The VIP Sweepstakes described above are the one place a real-world prize enters the picture, and they work the other way around: money spent on coins earns entries, rather than play earning cash. That is a promotional sweepstakes attached to purchases, not a wagering mechanic.

The game simulates real casino mechanics closely, including bonus rounds, progressive jackpots and multi-payline reels, which is the point of it. None of that changes what the coins are worth outside the app, which is nothing.

Hit It Rich runs on Facebook, on iOS, on Android, and in a desktop browser at hititrich.com with no download required. The browser version is genuinely useful here, since it means you can play on a computer without an emulator, which most competitors do not offer.

Facebook connection is what enables friend gifting and what carries progress between devices, so it is worth setting up even if you play mainly on one phone.

Support runs through Zynga's help centre rather than a direct email address.

The game is over a decade old and still actively maintained, with builds shipping through 2026. Live operations centre on the Rich Pass, Weekly Race leaderboards and rotating Collections events rather than a steady stream of new machines.

The trajectory players describe is of a mature game being run for its existing audience: the systems have grown more numerous, the rewards have tightened, and the bets at the top have risen. Whether that reads as depth or as squeeze depends largely on how long you have played it.

Hit It Rich sits in Zynga's casino portfolio, and players who leave it usually go to one of these, all of which we cover.

• Wizard of Oz Slots: Zynga's other Oz-themed casino game, and the closest sibling. Same publisher, overlapping licence, a different bonus structure.
• Zynga Poker: The other pillar of Zynga's casino lineup, for anyone who would rather play cards than reels.
• Slotomania: Playtika's market leader and the most common destination for players leaving this one, with a deeper library and a more generous free-coin schedule.
• Heart of Vegas: Product Madness, built on Aristocrat's real casino cabinets rather than licensed entertainment brands.
• Cashman Casino: Also Product Madness, run on several parallel bonus timers, a good comparison if the hourly wheel is what keeps you here.
• GoT Slots: If the Game of Thrones machines are the specific draw, this is the game built entirely around that licence.

Hit It Rich's advantage is the licensing: no other game on this list lets you play a Price Is Right or Wizard of Oz machine with this production quality. Its disadvantage is the economy at higher levels, which is precisely what players cite when they move to Slotomania or Heart of Vegas.